We owe a lot to the Greeks when it comes to understanding effective communication. One Greek, in particular. Aristotle. Aristotle was the A-list celebrity of the classical period of Ancient Greece, some three hundred years before Christ. Aristotle was a thought leader. He wrote about maths, biology, weather, theatre and dance, psychology, even zoology. Aristotle was an outstanding philosopher. Much of our knowledge today is based on his works. And any modern communicator should regard him as an idol. Ethos, pathos, logos In his essay the Art of Rhetoric, Aristotle wrote about the three essentials to powerful communications. They are as relevant today as they were in his time - when public speaking, not social media was the main means of communicating a message to the masses. Aristotle - with characteristic clarity - defined the art of communicating as requiring ethos, pathos and logos. >> Learn more in this three-minute video
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AuthorStuart Howie is a Canberra-based media and communications specialist. He has worked with private and public organisations in Australia and New Zealand, helping them to discover, shape and tell their stories. He is the author of The DIY Newsroom, which won the social media/technology category at the Australian Business Book Awards. Categories
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