We owe a lot to the Greeks when it comes to understanding effective communication.
One Greek, in particular. Aristotle.
Aristotle was the A-list celebrity of the classical period of Ancient Greece, some three hundred years before Christ.
Aristotle was a thought leader. He wrote about maths, biology, weather, theatre and dance, psychology, even zoology. Aristotle was an outstanding philosopher. Much of our knowledge today is based on his works. And any modern communicator should regard him as an idol.
Ethos, pathos, logos
In his essay the Art of Rhetoric, Aristotle wrote about the three essentials to powerful communications. They are as relevant today as they were in his time - when public speaking, not social media was the main means of communicating a message to the masses.
Aristotle - with characteristic clarity - defined the art of communicating as requiring ethos, pathos and logos.
>> Learn more in this three-minute video
Stuart Howie is a Canberra-based communications consultant. He has worked with organisations, private and public, in Australia and New Zealand, helping them to discover, shape and tell their stories. He is the author of The DIY Newsroom, which won Social Media Book of the Year at the Australian Business Book Awards. Stuart has worked in media, publishing and communications for more than 30 years as an executive, editor and strategist.