Stuart Howie | Canberra's most insightful communications consultant
  • HOME
  • DIY NEWSROOM™
    • DIY NEWSROOM - THE BOOK
  • SERVICES
    • Smart Communicator™ >
      • 7 Titanic communications mistakes
    • Workshops
    • Social media strategy
    • Crisis comms
    • 7 mistakes killing newspapers
    • Discovery session - print
  • BLOGS & VIDEO
  • ABOUT
    • Our clients
  • CONTACT
  • STORE
  • VIDEO

Video explainer: 3 reasons why trust has surged in Australia, ahead of anywhere else in the world

1/2/2021

0 Comments

 

Who would’ve thought? In government, we trust.

The 2021 Edelman Trust Barometer reveals Australia has enjoyed the greatest increase in trust in institutions of all countries surveyed.

Specifically, trust in government institutions surged 17% on the previous year.
​

Communicators, and anyone else in the business of connecting, have a new winning combo for how to cut through

​The biggest factor surely was how Australian authorities and agencies collectively handled the COVID-19 pandemic.

Digging deeper, three drivers explain the surge in trust:

  1. Our leaders could control their message because of the time they had on media platforms to talk directly to audiences
  2. Experts were front and centre to educate and inform us, as opposed to the filtered or interpreted messaging we might have previously received
  3. This critical health and community advice was delivered relentlessly and, for the most part, consistently - day-in, day-out.

I’m not sure we’ll see a continuing rise in trust in Australia. 

But, for communicators and anyone else in the business of trying to connect, we have a new winning combo to cut through the media noise and hyperbole.

And the Edelman research reiterated how we continue to look to business and government for leadership, with trust in traditional media, social media and search engines plummeting to new lows.

Yep, the dynamics of communication have changed profoundly.

>> Learn more in this four-minute video explainer

0 Comments



Leave a Reply.

    Author

    Stuart Howie is a Canberra-based communications consultant. He is the author of The DIY Newsroom, which won Social Media Book of the Year at the Australian Business Book Awards. Stuart has worked in media, publishing and communications for more than 30 years as an executive, editor and strategist.

    View my profile on LinkedIn

    Categories

    All
    Change Management
    Communication Strategy
    Content
    Corporate
    COVID 19
    COVID-19
    Crisis Communications
    Crisis Media
    DIY Newsroom
    Editorial Transformation
    Editors
    Education
    Email
    Facebook
    Local Government
    Media
    Media Landscape
    Newspapers
    New Zealand
    Not-for-profit
    Print
    Social Media
    Storytelling
    Strategy
    Truth
    United States
    Work Practices

SERVICES

At a glance
DIY Newsroom™
DIY Newsroom - the book
Discovery session - comms
Workshops


Blogs & VIDEO

​Communication strategy
Newspapers
Social media

About us

About us
Our clients

STORE

Buy our book
​​Refund policy​
Picture
ABN 75 602 983 111

GET THE BOOK - THE DIY NEWSROOM | © Flame tree media pty ltd 2021

  • HOME
  • DIY NEWSROOM™
    • DIY NEWSROOM - THE BOOK
  • SERVICES
    • Smart Communicator™ >
      • 7 Titanic communications mistakes
    • Workshops
    • Social media strategy
    • Crisis comms
    • 7 mistakes killing newspapers
    • Discovery session - print
  • BLOGS & VIDEO
  • ABOUT
    • Our clients
  • CONTACT
  • STORE
  • VIDEO