Who would’ve thought? In government, we trust.
The 2021 Edelman Trust Barometer reveals Australia has enjoyed the greatest increase in trust in institutions of all countries surveyed.
Specifically, trust in government institutions surged 17% on the previous year.
Communicators, and anyone else in the business of connecting, have a new winning combo for how to cut through
The biggest factor surely was how Australian authorities and agencies collectively handled the COVID-19 pandemic.
Digging deeper, three drivers explain the surge in trust:
I’m not sure we’ll see a continuing rise in trust in Australia.
But, for communicators and anyone else in the business of trying to connect, we have a new winning combo to cut through the media noise and hyperbole.
And the Edelman research reiterated how we continue to look to business and government for leadership, with trust in traditional media, social media and search engines plummeting to new lows.
Yep, the dynamics of communication have changed profoundly.
>> Learn more in this four-minute video explainer
Stuart Howie is a Canberra-based communications consultant. He is the author of The DIY Newsroom, which won Social Media Book of the Year at the Australian Business Book Awards. Stuart has worked in media, publishing and communications for more than 30 years as an executive, editor and strategist.