Stuart Howie | Canberra's most insightful communications consultant
  • HOME
  • DIY NEWSROOM™
    • DIY NEWSROOM - THE BOOK
  • SERVICES
    • Smart Communicator™ >
      • 7 Titanic communications mistakes
    • Social media strategy
    • Crisis comms
  • BLOGS & VIDEO
  • ABOUT
  • CONTACT
  • STORE

Tap into these 5 forces and you will power your content and communications into 2017

20/10/2016

0 Comments

 
Picture
Mobile-mad: 80 per cent of the world's population will have a smart phone by 2020.
 
Keeping up with the information revolution is an exhausting exercise - but taking advantage of five forces will put smart operators at the head of the communications pack.

​Never before have there been so many ways to communicate and never has it been so complex - lots of social media platforms, tools, apps and methods to send you bonkers.

Whether you're a business or a personal brand, cutting through the claptrap requires a simple, strategic and sustainable approach. Couple that with the right intel about the communications battlefront, and you're on your way. 

Be it with our work with big media undergoing transformation or with small companies seeking to establish a DIY newsroom approach, some common themes are apparent.

Here's five of them - forces we believe will drive content success into 2017:
  1. Social media: Well, der! Yes, we all have virtual existences now. But put that on steroids. Facebook, Instagram, Snapchat and a host of foreign-based services continue to expand their audiences and functionality. Facebook is a global content publishing system with 1.7 billion users, some 15 million in Australia. Its continuing growth will have a profound impact on communications. As well, expect to see messaging services boom in popularity.
  2. Mobility: All communication delivery must be seen through the small window of a smart phone. By 2020, 80 per cent of the world will be connected by smart phones. Already, every Australian spends an average of 28 hours per month on a smart phone (Nielson). It is the #1 device of choice. Manufacturers continue to add improvements. Think communications. Think cell phone. I can't wait until I can shave with my iPhone!
  3. Video: Mobile and video is content's killer combination. Facebook chief executive Mark Zuckerberg said in August 2016: "We see a world where video is first, with video at the heart of our apps and services". Week-by-week, Facebook's video functionality increases. Just as words, images and colour added spice to the print world decades ago, mobile and video is redefining our communication experience. 
  4. Distributed content: It's all the buzz. What it essentially means is being super smart about delivering content - targeting the right audience via the right channel and with the right media assets. A no-brainer? Well, it will become even more critical with the amount of content online expected to treble in as many years. Try navigating that communication jungle without a distributed content strategy. 
  5. Data, data, data: Get excited, like our House of Cards data junkie below. It's all about the smarts, juicing up platform performance through top-notch SEO, data analysis, and improving workflows and channelling. A side-effect can be paralysis by analysis. But analytics and metrics, combined with relevant industry know-how and experience, will be able to turn the smallest operator into a savvy results-focused content curator.
​
It's difficult staying on the treadmill of modern communications when it's running full pelt.  An appreciation, though, of the forces in play at least enables organisations to consider how to deploy their resources for maximum impact and to get into the best shape possible for the opportunities that present.
0 Comments



Leave a Reply.

    Author

    Stuart Howie is a Canberra-based communications consultant. He has worked with organisations, private and public, in Australia and New Zealand, helping them to discover, shape and tell their stories. He is the author of The DIY Newsroom, which won Social Media Book of the Year at the Australian Business Book Awards. Stuart has worked in media, publishing and communications for more than 30 years as an executive, editor and strategist.

    View my profile on LinkedIn

    Categories

    All
    Change Management
    Communication Strategy
    Content
    Corporate
    COVID 19
    COVID-19
    Crisis Communications
    Crisis Media
    DIY Newsroom
    Editorial Transformation
    Editors
    Education
    Email
    Facebook
    Local Government
    Media
    Media Landscape
    Newspapers
    New Zealand
    Not-for-profit
    Print
    Social Media
    Storytelling
    Strategy
    Truth
    United States
    Work Practices

SERVICES

At a glance
DIY Newsroom™
DIY Newsroom - the book

Blogs & VIDEO

​Communication strategy
Social media

About us

About us
Our clients

STORE

Buy our book
​​Refund policy​
Picture
ABN 75 602 983 111

GET THE BOOK - THE DIY NEWSROOM | © Flame tree media pty ltd 2022

  • HOME
  • DIY NEWSROOM™
    • DIY NEWSROOM - THE BOOK
  • SERVICES
    • Smart Communicator™ >
      • 7 Titanic communications mistakes
    • Social media strategy
    • Crisis comms
  • BLOGS & VIDEO
  • ABOUT
  • CONTACT
  • STORE