When someone signs up to your email newsletter regard it as one of the biggest compliments you will receive in business. But watch out, winning people’s trust and business via email is getting harder. Greater regulation, concerns about privacy and our frenetic Attention Economy means you will need to deploy all your communications nous to cut through the media noise.
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AuthorStuart Howie is a Canberra-based media and communications strategist. He has worked with private and public organisations in Australia and New Zealand, helping them to discover, shape and tell their stories. He is the author of The DIY Newsroom, which won the social media/technology category at the Australian Business Book Awards. Categories
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