When someone signs up to your email newsletter regard it as one of the biggest compliments you will receive in business.
But watch out, winning people’s trust and business via email is getting harder.
Greater regulation, concerns about privacy and our frenetic Attention Economy means you will need to deploy all your communications nous to cut through the media noise.
Stuart Howie is a Canberra-based communications consultant. He is the author of The DIY Newsroom, which won Social Media Book of the Year at the Australian Business Book Awards. Stuart has worked in media, publishing and communications for more than 30 years as an executive, editor and strategist.