Stuart Howie | government communications specialist
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Risks run high for schools and those in education sector that do not have a communications strategy

25/3/2018

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Education professionals are our unsaluted warriors.

Politicians, C-suite executives and celebrities moan how hard their jobs have become because of these busier and more complex times lived under the spotlight of social media.

I wonder how they would fare on the front line of education.

Consider our headmasters, teachers and staff who are increasingly under siege as they try to shepherd Generation Now through a battery of internal and external attacks.

Not too long ago, communications and marketing teams at schools could focus on building a school’s brand and delivering basic messaging.

Now, every day presents a challenge.


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    Author

    Stuart Howie is a Canberra-based media and communications strategist. He has worked with private and public organisations in Australia and New Zealand, helping them to discover, shape and tell their stories. He is the author of The DIY Newsroom, which won the social media/technology category at the Australian Business Book Awards. 

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