Aristotle, and ethos, pathos, logos: why great communications is all Greek to me

We owe a lot to the Greeks when it comes to understanding effective communication. 
One Greek, in particular. Aristotle.
Aristotle was the A-list celebrity of the classical period of Ancient Greece, some three hundred years before Christ. 
Aristotle was a thought leader. He wrote about maths, biology, weather, theatre and dance, psychology, even zoology. Aristotle was an outstanding philosopher. Much of our knowledge today is based on his works. And any modern communicator should regard him as an idol.
Ethos, pathos, logos
In his essay the Art of Rhetoric, Aristotle wrote about the three essentials to powerful communications. ​They are as relevant today as they were in his time - when public speaking, not social media was the main means of communicating a message to the masses.
Aristotle - with characteristic clarity - defined the art of communicating as requiring ethos, pathos and logos.
>> Learn more in this three-minute video