DIY Newsroom™: communicate like the professionals

We help companies set up a state-of-the-art content news hub from their own resources - a DIY Newsroom™ that maximises the return on communications.

​WHY A NEWSROOM?

Many companies use a mix of PR, content marketing, social media and other internal and external communications to build their brand, but it fails to help them stand out from the crowd.

Newsrooms are at the top of the content food chain, pressure tested over generations. They embrace new thinking and are unmatched for distributing quality content.

The DIY Newsroom™ applies and customises the principles and best practices of them for your situation.

We guide clients through a FIVE-STEP program to simple, strategic and sustainable communications - SMART, an acronym for Strategy, Media, Authenticity, Results and Team.

1. STRATEGY

The perfect blueprint for you to become an influencer and the gold standard in your sector.

2. MEDIA

We show you how to deploy the right weapons of mass communication for total impact.

3. AUTHENTICITY

Create compelling content around your business for heartfelt connection with customers and prospects.​

​4. RESULTS

Elevate yourself above the vanity game of “likes” and “shares” and deliver against metrics that matter. 

​5. TEAM

Tap into the X-factor within - your people, who will lead your communications revolution.
Swamped by communication choices, businesses can find themselves stuck in a rut of inaction.
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​That can mean the great work they do is never seen by others - a lost opportunity.