Finally, someone puts method to the madness of communicating today.
Is your message getting lost in the cacophony of communications? Would you like to be better recognised for the good work you do, and to do that within existing resources? The DIY Newsroom, is an award-winning textbook - a must-have playbook - for setting up a world-class communications team.
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Stuart Howie is a Canberra-based government communication professional who puts a new spin on how to make a heartfelt connection with audiences.
After a distinguished career as a journalist, editor and executive, Stuart left big media to set up a media consultancy. Today, he is known as a communications entrepreneur who helps government and corporates discover, shape and tell their story for maximum recognition. His quality hardback The DIY Newsroom has attracted international attention as a compelling work on how to win in today's Attention Economy. |
Never before have we had so many ways to communicate. But never has it been so complex. We have turned communications into a field of study, as a science and a high art, and elevated it to an industry. But still, we are overwhelmed, confused and frustrated. However, there is a better way to simple, strategic and sustainable communications. The SMART Way.
- STUART HOWIE, writing in The DIY Newsroom |
The DIY Newsroom arrived today. I started reading it when I got home and couldn’t put it down until I finished it. Such a great read. Simple, elegant and immensely practical. The DIY Newsroom is about to be put to good use as I rebuild my new ‘newsroom’ ... I mean marketing team! |