With another round of editorial job losses imminent at Fairfax Media in Australia, the continuing contraction in the industry supports the argument that if you want to get your message out you might need to go DIY. An increasing number of corporate and community organisations are setting up newsrooms to fill the void left by retreating traditional media - or to compete with what is left. Fairfax has announced $30 million in cost cutting for FY18. Most of that is likely to come from axing staff in the newsrooms of The Sydney Morning Herald and The Age. This is my journo maths, but at the upper limit that represents about 200 staff, although expect it to be between 100 and 150 after some argy-bargy. Some media competitors report this almost gleefully. However, staff across News Corporation in Australia can expect to see new rounds of redundancies too, according to my mail. Meantime, given the fragmentation of the media and audiences, companies are investing large chunks of their marketing and communications budgets to better leverage digital and social media channels.
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Submission to New Zealand Commerce Commission in support of the merger of Fairfax NZ and NZME5/12/2016 EDITORIAL COMMENT Flame Tree Media is more than an interested party in what goes down in the New Zealand media market. One of our key clients is Fairfax NZ and we have also consulted for independent publishers there. We believe the proposed merger between Fairfax NZ and NZME would be a good thing for New Zealand, those businesses, journalism and, most importantly, for Kiwis. We produced this submission for the NZ Commerce Commission, which is considering whether to clear the merger. It is expected to make its final decision by March 15, 2017. Coincidentally the Ides of March. Hmm. |
AuthorStuart Howie is a Canberra-based media and communications strategist. He has worked with private and public organisations in Australia and New Zealand, helping them to discover, shape and tell their stories. He is the author of The DIY Newsroom, which won the social media/technology category at the Australian Business Book Awards. Categories
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