Learn these 7 things from the best newsrooms and you will light up the world with your content5/12/2016 Communication units have learned a lot in recent years about leveraging social media, but if they really want to supercharge their messaging they should adopt the best behaviours of modern newsrooms. Newsrooms have the attributes, processes and energy that power content for ultimate audience engagement. Over 30 years, I’ve run or worked in dozens of newsrooms in Australia and New Zealand - the biggest and smallest. I’ve also seen how exceptional operations like The Sun and The Guardian in London, and the Chicago Tribune and Boston Globe have operated. Each of those newsrooms have a personality and idiosyncrasies that exude their target market. Like any organisation, no one newsroom does everything superbly. But here’s 10 traits of newsrooms, compiled from the best of the best, that comms teams could use as a checklist when considering how to better position themselves.
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AuthorStuart Howie is a Canberra-based media and communications strategist. He has worked with private and public organisations in Australia and New Zealand, helping them to discover, shape and tell their stories. He is the author of The DIY Newsroom, which won the social media/technology category at the Australian Business Book Awards. Categories
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